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#LondonVegans: Deliberating, sensing and practicing vegans in a non-vegan city

Zachary Hecht, UCL Digital Anthropology Msc Student

Why would somebody forgo juicy steaks, delicate smoked salmon, velvety goat cheese, and the many seemingly delicious foods people eat? Why would somebody choose to submit themselves to the inconvenience of not being able to eat outside of their home without some advanced planning? Why would they refuse to wear products widely seen as fashionable and insist on knowing what their hygiene products are made of?

Why would anybody be vegan?

The individuals I conducted fieldwork with—members of what I term the London Vegan Community—are regularly asked this very question by family, friends, and even strangers. In popular media, veganism is often framed as being trendy and undertaken for supposed health benefits. While many—certainly not all—of my participants discuss health as being a vital component of their veganism, and many first learned about veganism due to its increasing popularity, each of my participants assert that veganism is an “ethical choice”; for London Vegans, veganism is a “social justice movement.”

As I write, we find ourselves living in a time widely referred to as the Anthropocene.…

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