Tag Archives | packaging

It’s (im)material: Packaging, Social Media and Iconic Brands in the New Russia

Graham H. Roberts, Université Paris Ouest Nanterre La Défense, groberts@u-paris10.fr

 

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The aim of this contribution is to contribute to the growing literature on material culture and nostalgia in Russia and Eastern Europe.  In particular, I should like to take up the central themes of two articles published recently on Material World by Makarenko and Borgerson (2009) and Glass (2012). I wish to build on these studies in two ways, however.  First, I intend to look at alcohol, at how certain post-Soviet Russian alcohol brands use packaging to appeal to consumers’ patriotism.  Second, I wish to draw parallels between the material culture of packaging on the one hand, and the immaterial culture of social media networks on the other.

It could be argued, of course, that packaging is not ‘material culture’ in the usual sense of the word.…

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Music for Gracious Living: Learning about Lifestyle from LPs

Janet Borgerson and Jonathan Schroeder, Rochester Institute of Technology

 

Music for Gracious Living: Barbeque, Columbia Records, 1955 An Exciting Evening at Home, Cameo Records, 1962 Music for Gracious Living: Buffet, Columbia Records, 1955 Music for a French Dinner at Home, RCA Victor, 1958

 

This project finds us concerned with how home is conceptualized, enacted, and consumed. We are interested in exploring how the US home became an entertainment zone – and an alternative to ‘going out’ – in postwar popular culture. In the West, notions historically linked to home include domesticity, intimacy, and privacy; austerity, efficiency, and comfort; and nostalgia and style (Rybczynski 1987). The shifts away from public, feudal households to “the private, family home” with its increasing domestic intimacy “affected not only our physical surroundings, but our consciousness as well” (Rybczynski, 1987, 49).…

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